Alex Mapar - Creative Director & Art Director - PPL SEA

Motion since '03
Creative Director
Art Director
LA & NYC

acid mind

Motionographer
Feature Interview

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Art Directors Club
Young Gun

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Leading creative and production.
Marcom, Fitness+, Watch, Mac, Music, Retail & Video Wall

Branding development for Vice 's flagship on Showtime.
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CD, design, animation @PPL Sea
For Vice

Mostly 4 Millennials

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20s of sheer crazy for Eric Andre's latest show.

Making *everything*

Mostly 4 Millennials

20s of sheer crazy for Eric Andre's new show.Making everything including audio!

@ PPL Sea For Adult Swim.

Adult Swim - Mostly 4 Millenials

Story development for a short about discovery in the farthest reaches of space.
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Coming Soon!

For AT&T

Billboard Content

Google Exoplanets I

Blue-sky development and visual exploration. For a piece on finding new planets with a dying telescope.

Development, storyboards, design, animation & 3d AD.
For Google films @ Buck

Google - Exoplanets

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Boundary pushing liquid fx campaign.

Creative director for development, concept & shot design.

For Pepsi
@Buck
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Boundary pushing liquid fx campaign.

CD for development, concept & shot design.
@Buck

Branding & TV Commercials

My studio from '17-20, and where I continue to house all my directorial work.
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* It means 'lots & lots of people'!

Coke
Times Square

For the record breaking, robotically moving Times Square screen.

Tech development, design & animation
@Buck

Coca Cola - Times Square

Digital Billboard Content @Buck

Logo & 3d animation for the biggest rebrand of 2020.
Coming soon!
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CD, design, animation, 3d & Octane @PPL Sea
For Burger King with JKR NY

Working Not Working

Working Not Working

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15 Cheeky editorial animations to guide creatives through profile onboarding.

Directed @PPL Sea For Working Not Working

Working Not Working

15 Cheeky editorial animations to guide creatives through profile onboarding.

Directed @PPL Sea
For Working Not Working

Bringing life to modern data for Qualcomm.

Animation
@Buck

Qualcomm - Animating 5G

Animated Interviews

The letter H the for Honda's Alphabet film.

Concept & design
@Buck

Honda - Alphabet

TV Commercial @Buck

50+ Twitter themed designs!

CD & AD @PPL Sea x Slanted x Pep Rally
For Twitter

Thumbnail animation with Michelle Higa Fox

Adult Swim - Mostly 4 Millenials

Shopify Anywhere

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Global branding development and a non-explainer explainer, that did moball before moball was a thing.

Directed for Shopify

Shopify Anywhere

Global branding development and a non-explainer explainer, that did moball before moball was a thing.

Directed for Shopify

Shopify - Anywhere

Identity Branding & Anthem Promo

It's Nice That
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Feature article for our Onward Internet project @ Buck.

Concept & design
@Buck

Honda - Alphabet

TV Commercial @Buck

Android Taste Tests

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Leading concept & creation of 50+ pieces of irreverent 3d, 2d and stop motion.

Creative Director, design, & animation with Slanted.

For Google.

Android Taste Tests

Leading concept & creation of 50+ pieces of irreverent 3d, 2d and stop motion.

CD, design, & animation
With Slanted For Google.

Google - Taste Tests

Content for Interactive platform

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Onward Internet

Leading the gif sequence of the now endlessly copied multi-style film.
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Design & animation @Buck

Onward Internet

Leading the gif/jif/yif sequence of the now endlessly copied multi-style film.
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Design & animation
@Buck

Onward Internet

Digital Commercial

Telemundo Welcome

A never-ending scrolling video for a giant screen at Telemundo HQ.

Directed @PPL Sea
For Telemundo

Telemundo - Welcome

Digital Billboard Content

GE
Ecomagination

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Leading on a 3rd of this elaborate hand painted brand film.

Design & animation For GE
@Buck

GE Ecomagination

Leading on a 3rd of this elaborately hand painted brand film.

Design & animation For GE
@Buck

GE - Ecomagination

Digital Commercial

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Championing graphic, flat design, in '08 when everything was shiny 3d and overly serious.
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AD, DP. @Capacity

NBC Branding '09-12

The rebrand that helped drive the flat 2d trend of the 2010s.

AD, concept, design, animation, DP.
For NBC @Capacity

NBC - Branding '09-'12

Branding Package

This one's here for my nerds - yes, I did the branding for the venerable AE Scripts, way back in 2012.

Creative Director, Designer.

Honda - Alphabet

TV Commercial @Buck

AD, Story & Animation
with Masonry

Verizon Thanksgetting

Collage, cinema and trivia driven branding package.

Direction
@PPL SEA

Cinepede - Filmhouse

Graphics & Content Package

Animation & development on a section of this sun-kissed spot.
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For Coke Japan
@Buck

Coke Japan - Summer

Google Exoplanets II

Development, storyboards, design, animation & 3d AD.

Google Films @ Buck

Coke Japan - Summer

Mastercard
Times Square

Leading a section for the year long Times Square screen campaign.

Art Direction for Mastercard
@Buck

Mastercard - Times Square

Digital Billboard Content @Buck

Upgrade & Mobilize

A crazy motion graphics driven anime from the vaults that I'm still proud of.

AD, story, development, design, animation
@ Capacity

Upgrade & Mobilize

Micro-short about meditation, losing focus and letting go.

Leading the video that was copied across hundreds of 2d explainers in the 2010s (sorry!)

Art Director, concept, storyboards, design & animation @Buck
The first time @Buck brought on a freelance Art Director!

Walmart - Works

Digital Commercial

3d design for Nike retail and social

Design
@Hush

Honda - Alphabet

TV Commercial @Buck

15 Campy micro-shorts!
AD, development, design, animation.

For Malibu @Hornet

Malibu - Summer

Digital Commercials

Hand drawn marker fun meets zany scripts written by kids.

Directed, designed and animated.
For Sprout Networks & Crayola

GE - Ecomagination

Digital Commercial

Animated editorial about class, racial & gender segregation and inequality.

Koan - How Long Now?

Design & Animation
@Buck

Verizon Thanksgetting

I've freelanced with nice studios like Buck, Hornet, Psyop and more since 2010.

I've directed commercials and branding packages for clients since 2012.

Sometimes with a rep, sometimes without.

I started PPL SEA studio, in 2017 as a space to run my directing projects.

Then launched it in fall 2019 as a studio proper.

Right before the economic mess of 2020

I like to balance directing & working on PPL SEA projects, and freelance in between.

Animation lead
@Slanted

Coach - How to Wear

Digital Commercials

A child with a perfectly over active imagination and mixed media fun for a 30s ident.

Directed, designed and animated. For Sprout Networks.

Google - Taste Tests

Content for Interactive platform

Stellar Nursery

Illustration Featured Illustration

Motion graphics freelancing, creative directing, art directing, pitch-winning, leading, figure-it-outing, @ studios & agencies.

Directing, vision pitching, client conferencing, budget bidding, schedule building, team scaling @PPL SEA.

Previously: LA art directing, broadcast- branding, 3d & 2d animating
@ Capacity

Illustration editorializing, cover & product artwork-ing with agencies, companies, magazines.

Motion graphics freelancing, art directing, creative directing
with friends @BUCK.

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